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Sunday, March 1, 2015

Hate Speech For Profit: Organic Marketing Gone Bad



There is a new video about farming which is so nasty and misleading that I believe it qualifies as "hate speech" for financial gain.  Only Organic, a consortium of organic marketers, hired a professional ad agency to produce a YouTube video staging a fake elementary school performance about Old MacDonald vs New MacDonald - a critique of farming.  A primary spokesperson for "Only Organic",  Stonyfield Farm founder Gary Hirschberg, describes it this way:

“In a playful way, our new video turns the spotlight on the true costs of conventional farming and the harm it does to environmental health. We hope people find 'New MacDonald' as engaging and shareable as our previous content and that it furthers the conversation around why going organic is beneficial to our environment. A world with more organic food and farming is the future we should choose for ourselves and our children.”

Apparently Hirschberg considers it "playful" when:

"Soon after the curtain comes up, the scene descends into chaos as the children assume the role of conventional farmers - injecting livestock with antibiotics, dragging out caged chickens and spraying toxic chemicals on genetically modified crops - all of it culminating in a pesticide plume that envelops the stage," 


Sorry, Gary, but this depiction of mainstream farming is not "playful." You might also want to see this definition of propaganda. It is certainly not something that "furthers the conversation." It is a malicious distortion that demonizes the work of the small minority of citizens who still farm.  It is designed to make consumers believe they must buy organic food to be safe and responsible.  This is hate speech for profit!  The indoctrination of the child actors only makes it more despicable.

Only a tiny fraction of rich world citizens have any direct knowledge of, or interaction with farming.  Thus most people have no base of personal experience from which to assess the validity of the emotive images that are used in these manipulative campaigns.  Anyone who has actually spent time on farms and interacting with farmers knows that real farming is nothing like what is portrayed.

Not A New Phenomenon


Unfortunately this sort of over-the-top, negative marketing strategy is not new.    It follows the Scarecrow animated piece from Chipotle which is similarly manipulative. (see a good satiric take from Funny or Die).  Chipotle also put out a Hulu mini-series called "Farmed and Dangerous" complete with exploding cows and hyper-evil characters. Chipotle calls their examples of "hate speech for profit," "entertainment." They also claim that their company is about "food with integrity." Apparently not integrity that extends to their marketing activities.  Several years ago the Organic Trade Association sponsored a "Store Wars" video which wasn't quite as nasty, but still in the same basic genre.
Farmed and Dangerous from Chipotle
What is "playful" or "entertaining" about trying to frighten people into buying your products by unfairly demonizing someone else?

What If Organic Received This Sort of Treatment?

To put this in perspective, imagine if there was a comparable group to "Only Organic" from the "Conventional" side. They could hire an ad agency to produce a video and stills depicting fresh fruits, vegetables and other foods sitting in pools of fresh, steaming animal excrement or having the same coming out of a manure spreader onto a ripe crop of lettuce or strawberries.  They could call Organic, "Poop-based agriculture" and label their own products as "grown without the use of animal fecal matter."  That would, of course, be an unfair,  nasty depiction of the organic requirement to use only non-synthetic fertilizers. But if this fictitious group had the morals of "Only Organic" or Chipotle, they wouldn't hesitate to use that sort of emotive imagery. In contrast, when trying to counter the distorted "analysis" behind the Environmental Working Group's highly irresponsible "Dirty Dozen List", farming groups like the Alliance For Food and Farming take the high moral ground and tell consumers they can be confident in both the organic and conventional fruit and vegetable supply.

Consumers need to recognize when they are being manipulated for someone else's gain.

How should society respond to this sort of brazen, fear-for-profit behavior?  As consumers we should vote with our dollars by boycotting all the products from the companies behind "Only Organic," first and foremost Stonyfield Farms for its "leadership" role (see full list of companies at the end of this post).  We consumers need to recognize when we are being manipulated for someone else's gain.  Instead we can take confidence in the farmers who produce food that is remarkably safe and affordable.

I don't believe that these marketing strategies reflect the ethics of real organic farmers, certainly none that I've met. Someone made the excellent suggestion that organic farmers could start a "not in my name" campaign to say that they don't want to see the whole organic movement dragged down to this low level, and they don't want to see their neighbors and fellow farmers maligned.

The farming community lacks the vast resources available to these big organic food marketers and their NGO allies like EWG.  However, many farming community individuals are trying their best to get their side of the story out to the rest of society.  You can get their perspective on real agriculture by visiting these links:

What Farming Is

HawaiiFarmersDaughter

The Farmer's Life

Ask the Farmers

Nurse Loves Farmer

The Farmer's Daughter USA

The Foodie Farmer

Family Farmer.org

#farming365

Janice Person has posted a great list of farm blogs
as has Michele Payn-Knoper

A Suggested Boycott List of "Only Organic" Member Brands and Entities


Stonyfield,  Annie's Homegrown,  Orgain,  Naturpedic,  Happy Family,  Rudi's Organic Bakery,  Dr Bronner's Magic,  Organic Valley,  Uncle Matt's, Earthbound Farm,  AllergyKids,  Late July Organic Snacks,  Nature's Path,  National Cooperative Grocers Association,  Independent Natural Food Retailers Association,  Pete and Gerry's Organic Eggs,  Honest tea

Write these companies and tell them that you don't respect "Only Organic's" hate speech!

You are welcome to comment here and/or to write to me at savage.sd@gmail.com










Wednesday, February 25, 2015

The Marketing Of Non-Existence



In the past, people chose foods because they were available, tasted good, or were “good” for them - meaning they contained specific nutrients or vitamins known to be beneficial for good health. Orange juice supplies vitamin C, milk has calcium and meats and beans provide protein. But sometime in the last century we in the rich world began making food choices in a new way - we started buying foods for what is NOT in them. It started with sugarless “diet” drinks and then moved into foods that were “cholesterol-free” or “low fat,” “non-fat” or “low in saturated fat.”  Walk through a grocery store some time and notice how many items are now being promoted with labels about what isn’t in them. What a symptom of a rich world problem.

For many people throughout history, and for still too many today, having enough food has been the challenge.  From that perspective, to seek out foods lacking specific common nutrients would not only be a totally foreign concept, it would be scandalous.  Historically, when humanity has been privileged to enjoy a sufficient and diverse food supply, there has been an epicurean tradition that celebrates foods for what they are!  How far we have come from either hunger or simple food enjoyment.

How did we get here?  This trend goes back to the 70s when were told that fats not only made us fatter, they gave us heart disease. There was a particularly negative focus on cholesterol and “saturated fats.”  Some of these messages came to us through pronouncements by health authorities, but the message was mostly transmitted through a proliferation of food items marketed based on having “no-cholesterol,” being “low in saturated fat,” or foods that were “non-fat,” “fat-free,” or “low fat.”  Food companies marketed against saturated fats like butter by promoting margarine and other foods made with “partially hydrogenated vegetable oil.’  “Lean pork” and “skinless chicken” were marketed as alternatives to the high saturated fat content of “red meat.”  Since the 1970s, “fat” has been a perennial “food demon.”

Over time, those anti-fat efforts are looking less and less wise from a public health point of view (more on that below). Unfortunately, the marketing side of that campaign embedded a problematic trend in our collective psyche. Consumers jump on the bandwagon of each new, non-existence item that is being sold.  Multi-billion dollar markets develop rapidly even in cases where consumers are not even clear about the identity of the “offending” component (e.g. “Gluten-free,” “Non-GMO”). “No-High Fructose Corn Syrup” labels have proliferated even though it is the rare person who understands the difference between various sugars, or the reality that too much of any kind of sugar is equally unwise.  Consumers tend to assume that any new absence claim means something important and that it is something for which a price premium is due.  Whole Foods Market has honed this kind of up-sell marketing to an art form.  They are so good at it that I think it would be more honest for them to modify their logo as shown below.



Some of these No-/Non/Free- products are at least theoretically about a health issue, but much of the non-existence marketing has been linked to our rich world obsession with being thin – a quest that has been remarkably unsuccessful. It turns out that those decades of anti-fat marketing, manufacturing and messaging hasn’t done a thing for our collective waistlines.  Instead, it has taken us down some unfortunate paths – something that should give us pause when we see every next, non-existence marketing campaign. 

So, How Did That Low Fat Thing Turn Out For Us?


In seeking to avoid the demonized “saturated fats,” food manufacturers and restaurants shifted us towards those “partially hydrogenated vegetable oils.”  That gave us trans-fats that turned out to be truly problematic from a health point of view. Meanwhile, saturated fats are looking to be largely vindicated, particularly if eaten in moderation (which isn’t such a bad idea for anything – it just won’t sell diet books).  Packaged foods promoted as low fat or no fat often needed added sugar to make them palatable.  More sugar was not a good idea from a health perspective.  Also, fats are important to give us the sensation of being full so you know when it makes sense to stop eating.

Recently, the FDA suggested that it is backing off on the warnings about dietary cholesterol.  This is part of a broader trend in nutrition and public health that has been steadily chipping away at the long-running story that fats are something to avoid.  There is a new book by Nine Teicholz titled The Big Fat Surprise that is gaining traction in the nutrition community.  I don’t expect a full, Gilda Radner, “Never mind” moment, but the message is changing.

Whether these things will ever translate into less marketing of no-fat/low-fat I don’t know.  What I do wish is that the people who have the good fortune to have access to the amazing, modern food supply would begin to question most, if not all of the “non-existence” marketing messages.  I wish that more people would simply find the freedom to enjoy a diverse, moderate diet filled with foods we buy for what they are! Existence is cool.

You are welcome to comment here and/or to write me at savage.sd@gmail.com








Sunday, February 15, 2015

Science Is A Verb

Canola was one of the first biotech crops launched in 1996

It has now been more than 20 years since the first genetically engineered crops (“GMOs”) were commercialized.  Yet controversy persists.  Farmers – both in the developed and developing world -have enthusiastically embraced these crops.  There have been zero documented health issues, and a great many documented environmental benefits, from the use of this technology.  There is a strong, global consensus in the scientific community that this technology is being used quite safely.  However, GMO opponents continue to vilify these crops and point to a small set of studies, which claim to have identified problems.  Why this disjoint with one side represented by many farmers and most scientists, and a few scientists and many activists on the other?  To explain what is going on here I’d like talk about an insightful statement I heard at a conference last fall in Saskatoon:

“Science is a verb.”

In an allusion to the John Mayer song, “Love Is A Verb,” CamiRyan noted that as with the word “Love,” “Science” is a legitimate noun. But in both cases, it is the action, the process, and the effort – the verb - that really matters.  Science is a verb in the sense that it is a method (activity) involving the making of hypotheses, the design of experiments and the analysis of data.  But a critical part of the scientific process is the conversation phase after the experimentation is done.  Scientists share their findings with the broader community through publications or presentations at meetings.  What happens next is a back-and-forth discussion including a critique of methods or interpretation, and a comparison with previous findings.  If there are flaws in the experimental design or interpretation, other scientists will point that out.  To participate in the conversation, scientists need to be willing to hear and respond to feedback. If there are conflicting results, it may require additional hypothesis making and experimentation.  Only when the conversation runs its course do the conclusions become a part of accepted scientific understanding.

There are a dozen or so, much talked about studies, which appear to demonstrate health risks associated with GMO crops. They have notbeen accepted as a legitimate part of the body of scientific understanding. It is because the researchers who did that work never engaged in the conversation phase of science to respond to legitimate critiques about their work and to do what it would take to generate convincing data.  It seems that they had no interest in fully pursuing science as a verb.  It is not because they challenge a dogma, as some of their supporters would claim.

“Parallel Science”


Marcel Kunz, of CNRS in France, has quite articulately described this phenomenon as “parallel science” – a system that claims the mantle of science but which has no intention of contributing to the “orthodox,” scientific conversation.  Examples of “GMO-related” parallel science have been used to generate enough scary “data” to draw the attention of a credulous press and to arm anti-GMO groups with the narrative they need to drive their agenda.

Seralini with one of his unfortunate rats

The classic example is that from Gilles-Eric Seralini et al who published emotive images of rats with huge tumors that they claimed were caused by either glyphosate or maize engineered to be tolerant to glyphosate.  What the Seralini group didn’t show were the images of the “control” rats which also developed such tumors because that is what happens if you raise these unfortunate beasts for that long.  Since the original publication was in a scientific journal, the mainstream scientific community pointed out that control“oversight” along with many other flaws that negated the “findings” of the Seralini group (excellent summary of the criticism here).  But it seems that group never had any intention of engaging in the discussion or responding to the criticism.  Their target audience was not their scientific peers, but rather the press and the activist community.  They arranged a press conference even prior to the publication of their paper and actually made journalists sign confidentiality agreements so that it could come out with full impact prior to any feedback from the scientific community. Those with an anti-GMO agenda seized upon the emotive power of the tumorous rat images, and used them to support their fear-based campaign.  That effort was widely aided by uncritical elements of the press. 

The attempts by other scientists to engage the conversation phase were written-off as part of a grand conspiracy.  The work of Seralini et al did nothing to shift the scientific consensus on “GMO safety,” not because what they said was controversial, but because they were not making any contribution to the body of knowledge because they were not treating science as a verb.

The Real, Four-Decade GMO Safety Conversation


Paul Berg, Nobel Prize-winning scientists who
was one of the organizers of the Asilomar Conference
I would like to contrast this and other examples of “Parallel Science” with the rather extraordinary, very much verb-form of scientific conversation that has been going on about “GMO safety” for the past 40 years.  It began in 1975 with the voluntary, Asilomar Conference that was convened by the earliest pioneers of genetic engineering research.  Because they knew they were moving into uncharted territory about the nature of genes and how they worked, they self-imposed rather restrictive rules for their laboratory work.  Only as the understanding of molecular genetics expanded were those rules relaxed. 


My yellowing copy of the proceedings from the 1988, Davis conference 

A similar conversation example occurred in 1988.  An International Conference "Risk Assessment in Agricultural Biotechnology” was held on the campus of the University of California, Davis.  This was one of many, fully public and fully voluntary discussions of the specific safety issues for what would later be called “GMO crops.”  What was extraordinary about this and other conversations was that it was not just an exchange of information and a mechanism to sort out conflicting information or perspectives.  It was part of a voluntary,  multi-agency, regulatory review process, which had already been put in place even though it would still be several more years until any biotech crops were commercialized.  The conversation has continued with the publication of hundreds of safety studies - a great many of which are independently funded. (See the GENERA database)

This is not the normal path for the development of technology regulation.  Usually there is some unintended and unanticipated problem that arises with a new technology, and a regulatory regime needs to be created to address it.  In the case of “GMO crops,” the regulatory process was set up in advance, and is likely part of the reason for the safe track record as this technology has been deployed on hundreds of millions of hectares around the world over the last 20 years.   This has been, and continues to be an excellent example of "science as a verb."

As scientists, we sometimes misrepresent our craft by saying things like “the science says,” or “the science is settled.” In so doing we are treating science like a noun.  We do that out of frustration with a phenomenon like parallel science and the unnecessary fear and superstition that it has engendered about “GMOs.”  When that happens we should hum the melody from Mayer’s classic song and think the lyric, “science ain't a thing, science is a verb."

You are welcome to comment here and/or to email me at savage.sd@gmail.com

Thursday, January 8, 2015

Farm Ain't A Thing, Farm Is A Verb

Apologies to John Mayer for the allusion to a lyric from his great song, "Love Is A verb."  Like "love," "farm" can certainly be used as a noun, but in both cases, their essence is best captured in the verb - in the activity.  I bring this up as a continuation of an interesting discussion that has been going on for the last few
days since my last post about why it is possible for so few people to feed the rest of us.  Historian Rachel Laudan raised key questions on her blog about why farming is still mostly a family endeavor and why that matters to us.  Jayson Lusk (an ag economist) responded with a good point that although corporate farms represent a small number of entities, they are disproportionately significant in terms of production.   We might also consider the fact that a great many farms tracked by the USDA are very small, part time operations that contribute very little to overall production.

I think one of the things that complicates the whole discussion around food and farming, is that when we use the word "farm" as a noun, we could be talking about such a huge range of entities. Below I'll try to capture at least one measure of that diversity.

One Measure of the Diversity in Farming


The graph above is about the range of per-area value of crops in North America (using data from FAOStats).  You can see the vast area of relatively low farm-gate value row crops (corn, soy, canola,wheat...) in the $500-3000/hectare range ($200-$1,200/acre).  Then there is another set of crops in the $7-$30,000/hectare range that includes various "specialty crops" like fruits and vegetables.  This does not even capture big differences within a given crop (e.g. irrigated and non-irrigated row crops, berries for fresh market vs freezing...).  There are obviously major differences between the sorts of farms represented here beyond just the value of the crop.

The diversity gets even crazier when we look at agriculture globally where the value is spread over what looks like a tri-modal distribution with a 100+-fold difference in per area value. I'm not sure these stats even capture the super high value/area protected culture industry (shade houses to greenhouses) which is a rapidly growing segment around the world.

To make the discussion even more complicated, these graphs do not even touch on animal agriculture which is not only diverse in terms of species, but also scale.  It includes everything from very small-scale cow/calf operations to large-scale feedlots or laying houses and everything in between. 

"Farm" as a verb


This brings me back (finally) to my title: "Farm ain't a thing, farm is a verb."  When we use farm as a noun we we might be talking about entities which are not even very similar. But I believe that there is an essential commonality about farming when we think of it as a verb.

As incredibly diverse as as farming may be in terms of value or even of the details of what the work involves, there is a certain universal thread.  It is essentially about harnessing the amazing potential of biology to produce things we really need and/or want.  For most of the people doing that, it is in the context of an environment that can only partially be controlled (as opposed to someone harnessing biology to use biology to produce something in a fermentation vat, and even that is tricky). Perhaps that is why there is some sort of commonality between the "farmers" who actualize the verb in so many different ways.

In my long career, I have had the chance to meet a very diverse set of people who farm.  My introduction to agriculture was via the super high-value wine grape industry in California.  These growers run some intensive operations.  On the other extreme, I've spent quite a bit of time talking with dry-land wheat farmers in Western North Dakota who must use a super low-input approach (I asked one such farmer cooperator to apply our experimental biocontrol agent for Canada Thistle with a 40 gallon/are spray.  He said, calmly: "Son, out here we call that an irrigation.")  Lately, on the speaking circuit, I've had some exposure to dairy and fish farming which is mostly new to me. 

My experience is still only with a small slice of what it means to farm, but I can honestly say that whether I am talking with one of those wheat farmers, or with a manager for a 60,000 acre almond operation, it feels like they have the same basic orientation.  They are all people who need to understand the dynamics of their particular biological system and what options they have to try to achieve their goals.  That is true for both organic and conventional farmers, or the common case of farmers who do both. 

So I guess the point of this post is not to discourage discussions of farming because they can so easily get confused by the diversity.  I really do believe that there is a common thread in the verb form of "farm" and we food consumers who don't do the verb might do well to listen to the incredibly diverse set of actors that do.

As always you are welcome to comment here and/or to email me at savage.sd@gmail.com

Graphs are mine based on FAOStat data.

Sunday, January 4, 2015

Feeling Detached From The Production Of Your Food? Blame Jethro Tull



Many consumers today feel out of touch with how their food is produced and are disturbed by a lot of what they hear about it through their social networks or other sources of information.    If it is necessary to assign fault for this phenomenon, I think we could blame Jethro Tull.    

Jethro Tull!? 


Ian Anderson and Martin Barre of the more modern Jethro Tull

No, I don’t mean the 70s rock band led by flautist Ian Anderson and guitarist Martin Barre, I mean the early 18th century agronomist and inventor named Jethro Tull  (the two Jethros did; however, have similar hair styles).  

The original Jethro Tull



In the early 1700s, Tull introduced planting equipment that allowed farmers to grow their crops in rows and cultivating equipment for hoeing the weeds that grew between them.  This innovation dramatically increased the amount of land that one farmer could tend. For thousands of years the production of food was the full time occupation of all but a small, elite proportion of the population.  Starting with Tull’s innovations, Western civilization was on a track towards an agriculture system that required less and less hand labor.  Since then there has been a steady stream of innovation that has further enhanced the productivity and efficiency of farmers thus freeing up the rest of the population to do other things.




Tull's Seeding Device





In the graph below, you can see that between 1790 and 1890, the number of farmers in the US rose from less than 5 million to 30 million (red line).  It was during that time that the vast prairies of the Midwest were converted to farming with the support of the Federal government via the Homestead Act.  Interestingly, even during that period of rapid farmland expansion, the percent of the total US population doing the farming steadily declined (green line).  When the US became an independent nation at the end of the 18th century, 9 out of 10 Americans farmed.  Today that number is less than two in one hundred.   Mechanization made this possible.






A similar trajectory can be seen for our neighbors to the north, even in its most agrarian provinces. Throughout that history, Americans and Canadians have remained well fed as a whole with any incidents of hunger stemming from issues of wealth distribution rather than a problem of overall supply.  In fact the tiny proportion of North Americans who farm also help to feed other populations around the world..



























Campbell Gibson, who has retired from the US Census bureau, has published fascinating statistics about historic trends in the vocations of Americans.  He got the data from IPUMS.  In the chart below you can see that as the number of farmers, farm laborors and domestic laborors decreased, the number of professionals, service and clerical workers increased. Without the increasing productivity in the farm sector, most Americans and Canadians would not have been able to pursue these other careers. 



In modern societies we tend to romanticize the lifestyle of our more agrarian past.  An example of that would be the image below of people hand harvesting wheat on the bag for some bread I recently bought at Trader Joes.  I’m quite sure that is not how the wheat for that loaf was harvested.  



Chances are good that the flour for that loaf originated on a farm in a place like North Dakota or Alberta where high quality hard red spring wheat is grown by farmers who quite commonly tend one, two or even ten thousand acres of land.  In a typical “food movement” narrative that would be disparagingly described as "big-" or industrial agriculture.”  Some would assume that this was a product originating on a “corporate farm.”  Those common conceptions are completely wrong and farmers find the terminology quite annoying.

Because it takes so few people to farm, and because so few people have any interaction with farmers,  the terms "big", "industrial' and "corporate" seem reasonable to describe a multi-thousand acre farm.  I’ve had the opportunity to visit scores of such farms over the years as part of my consulting work.  Whether the farmer I visited took care of several hundred or even several thousand acres of land,  the “office” in which I met them for an interview was either at the kitchen table or sometimes a desk tucked in the back corner of the machine shed.  These farmers reflect the objective reality that 96% of American and 97% of Canadian farms are still family owned and operated.   If they are incorporated it is only for the purposes of estate planning.  I’ve also always found farmers to be extremely pleasant people with the same basic values as the rest of society,  particularly when it comes to stewardship of the environment.  What they do for a living entails far more economic uncertainty than most of us could handle and a workload well beyond the norm.  However, almost inexplicably, these farmers tend to have a high level of job satisfaction and remain in the business more based on life-style values than economic returns.  It is a sort of cruel irony that the tremendous efficiency of the tiny, remaining farming population leads to the believability of false narrative like “big Ag.”  Yes, we are a rich population far removed from the production of our food, but that is not something to blame on the farmers.  They deserve our respect and appreciation – not the sort of dismissive criticism that is so common today.

Most people won’t get to go out and meet farmers as I have been priviledged to do. You can, however, get to know them through some of their blogs as a way to overcome the typical false narratives that so many urbanites are digesting. I can tell you that the farming community is deeply troubled by the way that they are typically portrayed.  Individually and through their various organizations farmers are trying to better tell their stories. Below are listed some blog links. If you still feel the need to blame someone for your remoteness from this critical human activity, direct that at Jethro Tull, not a farming family.

Some good examples of farm and farm relative blogs:

What Farming Is
HawaiiFarmersDaughter
The Farmer's Life
Ask the Farmers
Nurse Loves Farmer
The Farmer's Daughter USA
The Foodie Farmer
Janice Person has posted a great list of farm blogs
As has Michele Payn-Knoper
Family Farmer.org

As always you are welcome to comment here and/or to email me at savage.sd@gmail.com

If you don't know about Jethro Tull the rock group, here is a link to a sample





Thursday, December 11, 2014

A Misplaced Concern About An Apple



Apples growing in British Columbia
As a consumer and as an agricultural scientist, I’m looking forward to the introduction of the Arctic® apple. It is possibly nearing approval by regulators in the US and Canada which could mean that supplies might finally be available in a few more years.  These apples could give consumers the possibility of buying apples that maintain their flavor, appearance and vitamin content after cutting, and which can also be used to make beautiful dried apple slices without the need for sulfites (something that can be a problem for some people).  This is an excellent example of how plant biotechnology can provide direct consumer benefits.


Arctic apple (right)
The Arctic® apple “works” through a mechanism called “RNAi.” That is a way to "turn off" a gene – in this case the genes for the enzymes that cause apples to brown when cut.  RNAi is a common, natural means of genetic regulation in plants, animals, insects and many other groups, but opponents of biotechnology are trying to portray it as something worrisome.  






In a recent post on LiveScience, Margaret Mellon (previously of the Union of Concerned Scientists, currently a consultant for Center for Food Safety) tries to make the case that this and other uses of "RNAi" are something new and potentially dangerous. I’d like to explain why her critique is misleading at best, and why the bigger concern is that it will be believed.   


To begin with, in what seems like an appeal to anti-corporate feelings, Dr. Mellon describes the Arctic® apple as having been developed "by a Canadian Corporation." In fact, the developer is Okanagan Specialty Fruit (OSF), a tiny, grower-centered organization with fewer than 8 employees. The Union of Concerned Scientists is a vastly larger and better funded organization (see page 9). OSF has been slowly and patiently navigating the technical and regulatory obstacle course that is required to bring a biotech crop product to the market - something I never imagined would be possible by such a small company.  


The other misleading part of Dr. Mellon's article is her assertion that the RNAi in a product like the Arctic® apple represents some new element of risk in the food supply.  This is wrong on several levels.  First of all this class of technology is not new in the sense that there are already several commercial, biotech crops which employ the RNAi mechanism. The virus resistant papaya that saved the industry in Hawaii and a virus resistant squash that has been on the market for 15 years are existing examples.  Soybeans with improved oil content have also recently been commercialized and those traits were accomplished using RNAi.  There are many other promising traits that can be accomplished using the RNAi approach.


But as I explained above, RNAi is definitely not new to the food supply because it is a natural mechanism which exists across all sorts of different plants and animals.  It is one of the important ways that genes are regulated in the process of development and in the different functions performed by different tissues throughout an organism.  When we eat foods based on plants or animals, we are eating a huge number of different RNA molecules that function by the process we call RNAi.  Just to be really clear, if you eat an organic, heirloom, locally grown fruit or vegetable or a range-fed or wild-caught animal, you are consuming small RNAs similar to those that happen to be involved in the non-browning apple.  Your pre-historic ancestors were eating them as well.  There is no reason to believe that an RNA that interacts with a gene for a browning enzyme would be somehow different so that it would represent a greater risk than the thousands of other small RNAs in our diets.


This RNAi mechanism which is so widespread in nature does have the capability of extremely specific gene regulation, and this fact has attracted plenty of positive attention from the pharmaceutical industry. They have considered RNAi approaches as a possible way to treat genetic disorders, cancers or pathogens.  The thing is that even in such cases where Pharma has wanted very much wants to use RNAi as a medicine, they have not been very successful. That is for the same reasons that RNAi is not a health risk in our diet or via plant biotechnology.


RNA is functionally a relatively short-lived chemical when it is serving its function in a cell of translating the message of a gene in the DNA to the protein that gene encodes.  It is definitely not "designed" to last long anywhere else.  Scientists who work with RNA in the lab have to become almost obsessive about all their glassware and other equipment because just a touch from someone's fingers can add enough of an RNA-destroying enzyme to compromise their experiments.  


When we eat a food, the RNA that might be in it is exposed to the acidic conditions of our stomach and to the intense enzymatic environment of our intestines. Most is quickly reduced to its component bases, which are to us, simply food.  Any RNA that escaped that fate is subject to further enzymatic breakdown while passing through the cells of the gut, and then once in the bloodstream, there are again plenty of RNA-crunching enzymes.  Add the further digestion that could occur on the way into any other cell in the body, and it is not surprising that even when scientists want to use RNAi as a drug therapy - it just does not work without some robust mechanism to protect the RNA. Without that, little if any ever gets to the target.  


That reality is why regulatory scientists have concluded that the use of this technology in crops presents no significant risk.  There is nothing about the small RNAs in the biotech crops that means they won't function just like all the thousands of other RNAs we eat every day.  There is an excellent example of the careful thinking process by global regulatory agencies published by Food Safety Authority Australia/New Zealand with lots of references to the relevant scientific literature.


I consider myself to be a “concerned scientist” when it comes to the safety and quality of the food supply. However, my concern about the Arctic® apple is that Dr. Mellon and others will succeed in unnecessarily alarming consumers about this good product and about apples in general.  If they are successful in that endeavor, that would be a great disservice to the public.

You are welcome to comment here and/or to email me at savage.sd@gmail.com

Monday, October 13, 2014

This Is Not My Grandpa's Organic


When Grandpa retired he gardened even more.
Thats about when I started helping


I’ve been interfacing with Organic for 50 years. It’s a little scary to say you have been thinking about anything for half a century, but I did first learn about Organic from my grandfather about 50 years ago.  He was a WWI vet who became an avid “victory gardener.” By the time I was eight or ten I would help him tend his vegetables or turn his compost pile.  This was in the early 60s, and my grandpa subscribed to “Organic Gardening Magazine” published by the Rodale Institute.  The organic growing system he explained to me was focused on the importance of building and maintaining a healthy soil.  He did this by incorporating manure and composted kitchen scraps.  As I grew older it also became my job to mow his lawn, always saving the clippings to use as mulch around the tomatoes, squash or sweet corn. 

Since I had no farming roots on either side of my family, I’m convinced that those happy times in the garden with my beloved grandpa served as seed for my eventual interest in agriculture.  It certainly inspired my own passion for gardening, which I have been doing since high school.  
Some produce from my current garden near San Diego



In Davis, where I went to pursue graduate work studying plant diseases, my wife and I gardened with another couple. Our friend Greg had a B.S. in agronomy and was working with a farm consulting company.  He was also one of the early pioneers of Organic farming and sold his produce at the weekly farmer’s market and to the local food coop. 

The Organic that Greg explained to me was just a more detailed version of what I had heard from Grandpa, focusing on the importance of building soil health. In the 35+ years of work in agricultural technology, the importance of soil-building for sustainable farming has been confirmed many times.  The agricultural community has learned newer and more scalable ways to increase soil quality, but I believe that the original organic movement deserves the credit for providing the fundamental insight. 

Although I started with these positive associations with the organic movement, during this half century of experience I’ve seen a fundamental change in what “organic” has come to mean.  I’m not talking about its evolution from a gardening method to a commercial farming enterprise, but about its essence.  Rather than a positively framed approach, it is now defined by what it is not. Organic is now primarily defined as crops grown with no synthetic pesticides or fertilizers, no genetically engineered plants, etc.  As such, Organic fits within our broader rich-world ethos of buying food for what it is not: "fat free," "zero cholesterol," "gluten free," "no HFCS," etc.  



The "Final Rule" issued by the USDA
 in 2002 codified what organic is not
The government sanctioned rules and certification system are also primarily focused on enforcing the embargo aspects of organic - the "nots."  Much of the advocacy around organic emphasizes what it is not and is critical of non-organic farming because it includes those features.


Ironically, by shifting the focus to what organic is not, farmers following the organic rules are unable to adopt many new options that would actually be better for the environment or safer for consumers.  In major row crops, millions of acres are now being farmed under “continuous no-till.”  This is a way to build soil quality without importing tons of compost per acre, which is how organic typically achieves that goal.  Without synthetic chemicals, no-till is impractical for organic growers on any significant scale because they have almost no herbicide options. 

Drip irrigation is a much more efficient way to water crops, and is also a way to deliver fertilizers at the varying levels that the crop needs throughout the growing season.  That means more efficient use and far less water pollution potential.  Organic farmers can drip irrigate, but to buy soluble organic fertilizers to go through the drip is very expensive.  Plants absorb the same chemical forms on the nutrients no matter what form they are in to start.  

Modern synthetic pesticides are commonly as safe or safer than the much more limited list of “natural” pesticides that are allowed for use in organic.  The organic rules are negatively defined as non-synthetic rather than by anything to do with relative safety.

My grandpa was born in 1899 and lived until 1982.  He witnessed dramatic technological changes throughout his life.  He embraced and enjoyed those changes much the way he embraced the positive innovation that was Organic in the middle of the last century.  The positive to negative shift I have observed over 50 years with organic does not help the farmer, improve the crop or protect the public.  It is certainly not my grandpa’s Organic.

p.s.  I still garden and I love being able to use it as a way to teach my grand daughter a little bit about where food comes from.  I pay attention to building/maintaining the quality of my garden soil just as my grandpa did.  I don’t worry about trying to follow the modern Organic rules.